resistance to persistence

As I was doing my weekend grocery shop, I came across something very shocking in the cereal aisle. Free Burton sticker! If only I ate Captain Crunch cereal. I almost bought it just for the novelty of getting the sticker, but I can’t justify spending $5 for a sticker and some cereal that I probably wouldn’t eat. I guess Burton figures to get more market share, go for the kids when they’re young & impressionable. Then they’ll be Burton addicts by the time they grow up and have the money to spend on their product.

I’m a little disappointed actually. Call me a brand snob if you will, but I expected more from Burton. I see Burton as a higher-end snowboarding product. You pay more for the product, but you also get more. I equate it to the BMW of snowboards. I’d feel cheapened if I saw BMW giving away a sticker in a box of Captain Crunch. It’s an elite brand, one that shouldn’t have to stoop to crackerjack box gimmicks.

This entry was posted on Monday, September 13th, 2004 at 12:16 pm and is filed under General, Snowboarding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.